Is virtual becoming reality?
Virtual reality just got a huge boost towards becoming a mainstream technology. It has been a long-standing dream in tech and sci-fi. The Oculus Rift puts you inside the screen, with an enormous field of view expanding so that it fills your vision. Great virtual reality is known to have different requirements than great cellphones.
What It’s Like to Use the Oculus Rift?
With stereoscopic 3D built in, its level of immersion is unparalleled. Head-tracking technology allows the Rift to “keep up” as you turn your head to look around the virtual environment. The best way to describe it: You feel completely immersed in a virtual world. Your real-world surroundings disappear. It can even make you dizzy!
To me it always felt kind of inevitable but it was one of those things, you never knew quite when it would become a reality!
Dixon told The Verge. He was impressed with the first developer kit he saw last year, but not enough to invest.
Oculus doesn’t make a consumer product yet, but its headset called the Oculus Rift for video game developers has completely changed the way many feel about video games. However Oculus CEO Brendan Iribe tells The Verge that his company needs the money to build that consumer product, plain and simple.
The reality is going into the consumer market with a full platform as expansive as this at high volume… really takes a significant investment, You look at the cost of goods at the hardware side, setting up the infrastructure… it’s pretty easy to do the math.
Though Oculus has yet to release a true consumer product, but thankfully it already found a willing buyer in Facebook, which acquired the company in March, 25th of 2014 for $2 billion including $400 million in cash!
Why Would Facebook Buy the Video Game Hardware Company?!!!
We’ve been working on this relationship for a while. It really started with us just getting to know Mark and his team: they were interested to see a demo, they came down, we showed them a demo, we started talking about the vision, and they got excited. said Oculus CEO Brendan Iribe.
Basically, Mark said,
Is there any way we can help, is there anything we can do? Any kind of partnership, anything we could invest in or promote? How can we be a part of this and help make virtual reality even bigger and even better?
After meeting and talking and hanging out a lot, we started to get to know each other, we started to trust each other, we started to tell Mark and his team more about the future and how we saw this impacting the world, and how big an impact it could be, and how we were really focused on hiring the very best people in the world… and ultimately how we wanted to get out the hardware to as many people as we could, as fast as we could, at the most affordable price. (…) Mark does believe in our vision of virtual reality, and we’re going to continue operating independently, delivering what we’ve always wanted to deliver.
As they went down that path, Mark said,
I think we really could help you on that side of it. You clearly know what you’re doing on gaming, we don’t need to have any real impact on that, but I think we could help you on some other parts.
And that’s where the discussion went. Oculus is all about the gaming community right now, their team is super focused on that. But with this acquisition and with this partnership, the company can now get the virtual reality platform out to more people faster, better, and at a lower cost.
Zuckerberg expanded on that in a conference call following the announcement, saying he believes virtual reality will be the next big computing platform after mobile devices like smartphones and tablets. According to a statement from CEO Mark Zuckerberg, the company plans to expand Oculus beyond gaming.
Today’s acquisition is a long-term bet on the future of computing. After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home. Zuckerberg said
Facebook will not only allow Oculus to stay independent, but it will also provide the resources to design and produce components purpose-built for virtual reality hardware. Though originally, Oculus piggybacked on the low cost of commodity components built for smartphones, Luckey says that won’t necessarily fly from here on out.This is going to let Oculus do things that would have just been far and away impossible without Facebook.
Now the company is ready to step up and actually put in bigger orders and bigger commitments, and hit bigger volumes around where virtual reality can go…